Rōvn Investor KPI Dashboard: Definitions and Target Framework
Updated: 2026-07-22, aligned to Rōvn master canon generation 8 (effective 2026-07-21). Audience: current and prospective investors. Cadence: monthly, sent the first business day of the following month.
Status: PRE-LAUNCH. Rōvn has zero paying customers, zero signed pilots as verified facts, zero revenue, and zero ARR. This document is not a report of actuals. It is a KPI specification: it defines every metric the monthly investor update will track and states the target values for the funded period. Every actual reads
0orn/auntil the relevant milestone is reached. Numbers labeled TARGET are planning goals, not commitments and not results.
1. Dashboard structure
Once the company is operating, the monthly investor update is a single-page dashboard with three bands:
+===========================================================================+
| TOP BAND (financial health) |
| ARR · ARR growth · Cash · Runway · Burn |
+---------------------------------------------------------------------------+
| MIDDLE BAND (commercial momentum and the six provables) |
| Pipeline · Paying organizations · Delegation partner · Passports |
+---------------------------------------------------------------------------+
| BOTTOM BAND (product and network proof) |
| Monitored lives · Resolution Cases · Receipts · Zero-rework rate |
+===========================================================================+
Until launch, every band reports 0 / n/a for actuals and shows the target framework below.
2. Top band: financial health
| Metric | Definition | Current actual | Funded-period target |
|---|---|---|---|
| ARR | Run-rate annualized recurring revenue at end of period | $0 (pre-launch) | First paying Readiness customer produces the first non-zero ARR |
| ARR growth (MoM) | Month-over-month percent change in ARR | n/a, no ARR history | Track once ARR is above zero |
| Cash on hand | Bank balance plus AR aging | Per close statement | At least 12 months runway maintained |
| Runway | Cash divided by trailing average net burn | n/a until a burn baseline is set | At least 12 months. Plan basis: Phase 0 burn roughly $58K per month; fuller team roughly $143K per month unlocked only post-Demo-Day |
| Net burn (monthly) | Expense minus revenue | Per close statement | Within 110 percent of plan |
Heuristic alerts (auto-flagged once metrics go live): runway under 12 months flags yellow; under 6 months flags red and triggers a board call; burn over 110 percent of plan flags yellow.
3. Middle band: commercial momentum and the six provables
There are no actuals to report yet. The funnel below defines each stage; all current actuals are 0.
| Stage | Definition | Current actual | Funded-period TARGET |
|---|---|---|---|
| Conversations | Facility decision-maker contacted, discovery scheduled | 0 | Build a qualified top of funnel in the anchor cluster |
| Discovery calls | Completed baseline-capture call (chase hours, blocked days, cycle times) | 0 | Convert conversations at a healthy rate |
| Pilot agreements | Signed pilot with defined baseline, success metrics, and named decision owners | 0 | One organization, one workflow, one complete Work Activation loop |
| Paying Readiness customers | Organization paying the published $2,500 per month Readiness entry | 0 | First paying customer, then density rising in that cluster (provable 4) |
| Operator expansion | Organization on a quoted Operator scope beyond Readiness | 0 | Expand inside the first cluster after measured pilot value |
| Delegation-capable partner | Signed partner able to grant delegated credentialing | 0 | One signed partner (provable 2); the CVO clock starts from real pilot verifications (provable 5) |
| Declined / lost | Opportunity closed-lost; root cause logged | 0 | Track and root-cause every loss |
Customer list
There are no customer logos. No facility has been named, signed, piloted, or onboarded. This section populates only with organizations under an actual signed agreement, once they exist.
Worker funnel (supply side)
No workers have registered. All actuals are 0. Targets below are the canon liveness bars, measured from the first deposited roster.
| Metric | Definition | Current actual | TARGET |
|---|---|---|---|
| Passports deposited | Worker records deposited from facility rosters, agency benches, or applicant capture | 0 | Grows with the anchor cluster |
| Passports claimed | Deposited Passports the worker has taken control of | 0 | At least 40 percent of deposited (provable 6) |
| Claimed Passports active | Claimed Passports with activity in the trailing 90 days | 0 | At least 25 percent of claimed (provable 6) |
| Evidence reused with consent | Instances where held, valid evidence satisfied a new request without re-asking the worker | 0 | Feeds the zero-rework compass |
4. Bottom band: product and network proof
These are the Rōvn-specific metrics. All counts are definitions and targets; actuals are 0 pre-launch and populate from production once live.
Operating metrics
| Metric | Definition | Current actual | Target |
|---|---|---|---|
| Active monitored lives | Persons Rōvn continuously keeps clear (the billable unit) | 0 | Grows with paying organizations |
| Resolution Cases resolved | Cases opened, worked, and closed with a named-human decision where required | 0 | Grows with operation; duplicate outreach on the routine path targets zero |
| Work Activations completed | Approved-to-start states issued with signed receipts | 0 | First complete loop in the first pilot |
| Zero-rework Work Activation rate | North Star compass; see 02.6 | Not yet instrumented | Instrument in the first pilot; never quoted externally without measurement |
Source adapter state
Adapter status is reported in the honest state vocabulary from the verification framework: registered, contract-ready, sandbox, and live transport-proven are different states, and imported or uploaded evidence never becomes source-verified merely because it entered Rōvn. The dashboard lists each adapter with its current state and the date of its last receipt. No adapter is presented as live without a current source receipt behind it.
Receipts and audit
| Metric | Definition | Current actual | Target |
|---|---|---|---|
| Receipt completeness | Percent of source checks, agent actions, human decisions, and Work Activations with a signed receipt | n/a | 100 percent (non-negotiable) |
| Unreviewed regulated decisions | Regulated decisions surfaced without a named human | 0 by construction | Zero, always |
| Audit chain integrity | Append-only, tamper-evident audit ledger integrity check | n/a | PASS every check; periodic anchoring to retention-locked object storage (GCS Bucket Lock) once the retention matrix is approved |
5. Narrative section (above the dashboard)
Wins (5 bullets max): real, dated wins only. No win is reported before it has actually happened. Misses (3 bullets max): closed-lost opportunities with root cause, slipped timelines, shortfalls versus target. Asks: specific intros, pilot candidates, advisor gaps.
6. Risks communication protocol
The dashboard never hides bad news. Runway dropping below 12 months goes in the subject line. A lost pilot goes in Misses with root cause. A stalled adapter is flagged in the product band. Investor trust at this stage is built on honesty: zero customers, zero ARR, and zero signed pilots are reported as exactly that until the numbers genuinely change.